Friday, 29 March

Stratcomm Africa marks maiden ‘Brand Reputation Week & Awards’

Business
Strategic Communications Africa Limited, also known as Stratcomm Africa at the 2022 Global Entrepreneurship Week

Strategic Communications Africa Limited, also known as Stratcomm Africa, has successfully organised a full-day capacity building session for Small and Medium Enterprises (SMEs) drawn from all across the country.

Stratcomm Africa provided thirty SMEs a rare opportunity to deepen their appreciation of effective communication approaches for business/ organisational growth and survival.

The event happened at the Stratcomm Africa Accra office on Wednesday, 30 November 2022.

Also as part of the celebration of the 2022 Global Entrepreneurship Week which took place from the 14-20 November, 2022, Stratcomm Africa established the Brand Reputation Week and Awards.

The Brand Reputation Week is an event to highlight to individuals and organisations the value of communication regarding realising their goals.

Head of Department and Senior Lecturer at the Department of Communication Studies, University of Ghana (UG), Legon, Dr Abena A. Yeboah-Banin, during her keynote address, applauded Stratcomm Africa for instituting an annual Brand Reputation Week with the potential of changing the face of business in Ghana. She noted that a good reputation is crucial for any brand or company pursuing success.

“A bad reputation will cost you. It will cost you customers, good employees and your very survival. In contrast, a good reputation means people feel they can trust you and so become loyal to your products” Dr. Yeboah-Banin also explained that “a good reputation builds trust among your stakeholders; in their minds, you offer value for money. That is an opportunity to charge premium prices! With a good reputation, you will also attract good talent as people see you as a place that has a future they can contribute to and benefit from,” Dr Abena A. Yeboah-Banin said.

Chief Business Strategist of Inspire Africa Consult and facilitator of the Business Planning session, Mrs Mawuena Trebarh highlighted to patrons the importance of business planning in reputation building and the steps to creating business plans that yield outstanding results.

To the SMEs, Ms Trebarh stressed it is necessary to continuously assess one’s market and competition, affirm strategies for delivering on business goals, plans and objectives to ensure consistency in service delivery, profitability and sustainability.  

Following her presentation was a panel discussion with Stratcomm Africa Consultants in Reputation Management, Digital Communication, Strategy Development, Research, and Media Relations.

There were also 1-on-1 Business Clinics to review and tailor communication solutions for each participating enterprise.

Mrs Sharon Anim, Marketing Communications Manager, Ms Kafui Dake, Head of Digital Communication and Ms Emmanuella Yamoah, Principal Consultant-Marketing Communications, were some of the consultants who featured in the panel discussion and clinics.

The Founder and Chief Executive Officer (CEO) of Stratcomm Africa, Ms Esther A.N Cobbah, speaking on strategy and its importance in achieving effective communication said: “Effective communication involves, among other things, carefully analysing stakeholders and contexts and creatively crafting and delivering messages that impact them and facilitate the realisation of your goal.”

She also indicated that “in Stratcomm Africa’s almost thirty years of existence, communication excellence has been the passion and driver of the company and its staff.”

Students of the Department of Communication Studies, University of Ghana, Legon, and the Ghana Institute of Journalism (GIJ) participated in the forum and joined the Stratcomm Africa consultants during the clinics with the SMEs for firsthand knowledge-sharing and practical training in communications. 

On the introduction of the Brand Reputation Week, the 30-year-old company stressed its intention is to draw increased attention to the value of communication to businesses, individuals and society in general.

Stratcomm Africa is a total Marketing Communication Agency with offerings in Public Relations and Reputation Management, Advertising and Marketing, Events Management, Communication for Development, and Communication Research.

Stratcomm Africa has over the years gained both local and international recognition for its excellent delivery in marketing communications and as a business: the International Public Relations Association (IPRA) United Nations (UN) award for Public Relations (PR) and Sustainable Development 2016, the Institute of Public Relations (IPR) PR Consultancy of the Year (2013 & 2014), PR Consultancy of the Year (Extractive and Manufacturing respectively), Association of Ghanaian Industries (AGI) Business Promotion Consultancy of the Year (2013), Ghana Club 100 2014, 2015, 2016, CSR Initiative of the Year and Professional Services Company of the Year (2017) from the Ghana National Chamber of Commerce and Industry (GNCCI) amongst a host of several other awards. 

Source: classfmonline.com/Prince Benjamin