Shatta Wale says Ghana made him rich as he explains decision to reject some overseas gigs
Ghanaian dancehall star Shatta Wale has stated that the wealth and success he enjoys today were earned primarily in Ghana, crediting the country's music industry for helping him build his brand and financial empire.
Speaking during a recent interview, the musician said he has always considered himself an international artiste but believes Ghana has given him the support, respect and opportunities needed to thrive.
Shatta Wale noted that many people underestimate the financial opportunities available within the local entertainment industry. According to him, artistes who understand the market and position themselves strategically can earn substantial amounts without depending on foreign opportunities.
The award-winning performer claimed he is capable of earning as much as $1 million for a show in Ghana, adding that the country's appreciation for music and entertainment has played a major role in his success.
"I've always seen myself as an international star. I just needed to work on my craft. If I tell you I can get paid $1 million in Ghana, people ask how.
But Ghana is a beautiful place where people understand music culture. It depends on who you meet and how you position yourself," he said.
The dancehall artiste stressed that his wealth was not accumulated abroad but rather through opportunities he received in Ghana.
He explained that the support he enjoys from fans, event organisers, politicians and other influential individuals has helped elevate his career and business ventures.
"I didn't get rich anywhere else. I got rich in Ghana. The respect I receive from political parties, ministers, organisers and many others is incredible. Everybody treats me with a high level of respect, and that has helped me build my brand and my business," he stated.
Shatta Wale also disclosed that he has rejected several performance offers in Europe because the fees proposed did not align with what he believes his brand is worth.
According to him, offers ranging from £20,000 to £30,000 are not attractive enough when compared to the earnings he can generate from engagements in Ghana.
"When someone calls me to perform in London and says they want to pay me £20,000 or £30,000, I tell them they can give that money to another artiste. I don't understand it because I know my worth," he remarked.
While expressing his willingness to perform internationally, the musician suggested that current economic challenges in Europe and other Western countries may be affecting the budgets available to concert promoters.
"Things are tough in Europe and the West right now. If things are difficult, take your time. When things improve, then call me," he added.
Shatta Wale further indicated that he has spent the past decade enjoying the rewards of his work in Ghana, emphasizing that the local industry has provided him with the financial stability and lifestyle he desires.
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