Sanlam Allianz Life Insurance Ghana has rolled out a nationwide financial education campaign to improve insurance awareness and penetration across the country.

The initiative, launched as part of the company’s Corporate Social Responsibility, is aimed at educating Ghanaians on the importance of insurance and financial planning in securing their future.

Chief Executive Officer of Sanlam Allianz Life Insurance Ghana, Tawiah Ben-Ahmed, noted with concern that insurance penetration in Ghana has dropped to 0.63% under the new IFRS 17 standard.

He urged the media to play an active role in spreading financial literacy to all corners of the country, stressing the need to leverage digital platforms, radio, and television to reach wider audiences.

The Acting Commissioner of Insurance, Dr. Abiba Zakariah, threw her weight behind the campaign, describing it as a crucial step toward improving insurance understanding, particularly among underserved communities.

She emphasised that insurance is a critical pillar for national growth and development, and initiatives like Sanlam’s campaign could significantly enhance financial inclusion and resilience among Ghanaians.