Monday, 23 February

Edem considers bringing back ‘Ayigbe Edem’ on social media to stand out, sparks fan debate

Entertainment
Rapper Edem

Ghanaian rap heavyweight Edem has stirred conversation online after hinting that he may revive his former stage name, Ayigbe Edem, to clearly distinguish himself on social media.

In a reflective Facebook post, the award-winning musician shared that the growing number of accounts bearing the name ‘Edem’ has created confusion for fans trying to identify his official page.

“I was telling my team there are too many Edem’s on the social. Though mine is verified, we should bring ‘Ayigbe Edem’ back so the difference is clear… Guys what do you think?” he wrote.

The comment immediately reignited memories of the rapper’s early career identity and reopened a long-running cultural conversation around the name he once carried proudly.

From Ayigbe Edem to Edem

Edem first burst onto Ghana’s music scene under the name Ayigbe Edem, building a strong following with his unique blend of Hiplife, Rap and Ewe cultural influences.

However, in 2012, he dropped the ‘Ayigbe’ and chose to perform simply as Edem. At the time, he and his team relied on the catchphrase “Go get dem” to help fans specify which Edem they meant.

Years later, he clarified that the decision was not merely stylistic but cultural and personal.

During a 2023 interview on Joy FM with broadcaster Kwame Dadzie, Edem revealed that elders from the Volta Region had advised him against continuing to use ‘Ayigbe Edem,’ explaining that the term carried derogatory historical undertones.

“All my seniors from the region told me not to use it,” he said at the time.

According to the rapper, the word traces back to a story involving an Ewe king who sought refuge with a Ga ruler. When emissaries came demanding the Ewe king’s return for punishment, the Ga king reportedly refused, an act remembered in the phrase “egbe,” meaning “he has refused.” Over time, the term evolved into “Ayigbe,” an alias sometimes used for Ewe people, literally meaning Nii Ayi egbe (King Ayi has refused).

Edem said he felt continuing to use the name might inadvertently celebrate an unpleasant historical moment rather than present the culture positively.

“I thought representing the culture, it’d be good that I represent it in a positive light,” he explained.

“It’d not be right to be recounting that time and moment, so I decided to drop it for proper representation.”

The name Edem itself means “God has saved” or “God has delivered” in Ewe.

A digital distinction, not a rebrand

Edem's latest post suggests he is not reversing that cultural stance but merely considering the old name as a practical solution for online clarity, especially as multiple users share the same first name.

Still, the idea has divided fans.

Some welcomed the possible return of ‘Ayigbe Edem,’ even if only for social media, saying the name carries nostalgia and reminds them of his breakthrough era.

Others cautioned against what they see as brand inconsistency, arguing that reviving a term he previously rejected could send mixed signals, or reopen concerns about the word’s negative connotations.

Rapper Keddi who is of Ga heritage and performs primarily with Ga said, "Ayigbe Edem... The name is nostalgic... People who lived that experience get goosebumps every time the name is mentioned... Like myself [thank you emoji]. [I've] been bumping to [your album] Volta Regime for weeks now."

Esteban David King objected, saying, "Stick to Edem. The essence of your brand has transcended its nomenclature. Besides reverting to a an appendage you intentionally dissociated from would inadvertently indicate inconsistency, confusion and some sort of identity crisis. You have already been accepted and are widely known simply as Edem; I’m pretty certain as far as your craft and musical identity/distinctness or brand recognition within the showbiz terrain is concerned, there has never been any confusion or uncertainty regarding your identity. I’d say, “if it ain’t broken, don’t fix it (or in this case, if there are no identification issues with your name as is, there’s no need to revert)."

For now, Edem appears to be crowd-sourcing opinions rather than making a final decision. However, the discussion highlights how deeply intertwined identity, culture and branding remain for artists navigating both heritage and the modern digital landscape.

Whether he sticks with Edem or briefly revisits Ayigbe Edem online, one thing is clear: the rapper continues to approach his name, and what it represents, with deliberate thought, and values dialogue with his team and fans.

Source: classfmonline.com