“I wish Sarkodie had a major label” backing him, GB Records boss George Britton has said.

He relished the grand opportunities and possibilities this would bring to the Ghanaian rap star Sarkodie and also the image-benefits it would give his country Ghana.

Britton spoke to Prince Benjamin (PB) on Class 91.3 FM’s Class Morning Show (CMS).

| Mr George Britton/X (June 2024): Music executive George Britton

“Yes, Sarkodie is a big artiste. Yes, he’s gone out there and won BETs and all these things,” Britton duly recognised, regretting, also, however: “But is his name a household name like Burna Boy’s?”

“Walk on the streets of London, four out of every five people know Burna Boy. I wish our Ghanaian talents were like that,” he bemoaned.

The creative strategist, Ghanaian but based in the United Kingdom, longingly dreamed for a day he would introduce himself to strangers as a Ghanaian and have them spontaneously call out their favourite Ghanaian music performers.

George Britton has 15 years’ experience as a talent manager. He has managed Hiplife, Reggae and Afrobeats acts, to name a few. His most recent talent was the Sugarcane hitmaker Camidoh.

George Britton passionately believes if Ghanaian artistes do not open up to international record labels, they will be constantly shut out of the world’s huge venues and media stations. Without record label deals, Ghana will struggle to establish a competitive music image internationally and thus miss out on mouthwatering revenue and music tourism value, he averred.

“I want our people to step out of their comfort zones and say, ‘Hey, listen, let’s have a conservation. What will you do for me if I sign on?’” he appealed in conclusion.

On his 2024 Hennessy Cypher, Sarkodie decried voluminous record deals that artistes "caged" in "a zoo," an bragged about what he has accomplished as an independent artiste for more than 10 years.