Tuesday, 23 July

Grammy Africa: Dentaa assures it's not late for Ghana to become a founding member

Ghanaian-British media personality and entrepreneur Lady Dentaa Amoateng MBE

Lady Dentaa Amoateng MBE, the Grow, Unite, Build Africa (GUBA) Enterprise CEO, has revealed Ghana is not a founding member of the newly announced Grammy Africa, and this has consequences.

She bemoaned: "It is a little bit unfortunate but the agreement [with the Grammy organisers the Recording Academy] that was supposed to be signed did not happen," and noting Nigeria, Kenya, Rwanda and South Africa are the four founding members of Grammy Africa, added "these four countries will be able to host the Grammys" unlike Ghana.

Choosing to keep details off the air, she volunteered: "I think it is resources and a few things that the [Ghana] will need to be part of [Grammy Africa]."

It is not all gloom, however, she clarified, seeing as: "It doesn't stop any [Ghanaian] artiste from being nominated but it is just the hosting and other benefits that the [founding] country will have. At the moment Ghana is not apart of it."

Even more, the celebrated entrepreneur revealed Ghana and a West African neighbour, Cote d'Ivoire, could sit at the Grammy Africa membership table when they fulfil some provisions after signing a memorandum of understanding (MoU). 

Lady Dentaa spoke to Andy Dosty on Accra-based Hitz FM.

She observed how Grammy Africa presents great economic advantages through marketing of African culture and its tourism opportunities. 

"It means a whole lot because when you look at the Grammy Awards and the 90 awards that they give, they can't recognise all of Africa's music; the variety of music that we do on the continent is vast. It comes with different languages and all of that, and this gives us the opportunity to celebrate Africa.

"When you look at the Latin Grammys that has been going on for 25 years, it is dedicated to celebrating Latin music and so to have our own, it will give us that cultural recognition, it will give us that promotion on the global stage and it will give us economic opportunities, industrial growth, it will boost tourism," the media personality said.

Source: classfmonline.com/Prince Benjamin