The President of the Traders Advocacy Group Ghana (TAGG), Mr. David Amoateng, has encouraged consumers to engage in price scouting before making purchases, emphasising its importance in promoting fair pricing on the market.

Speaking in an interview on the Ghana Yensom morning show on Accra 100.5 FM with host Otafrigya Kaayire Kwesi Apea-Apreku on Tuesday, July 22, 2025, Mr. Amoateng explained that by comparing prices across traders, consumers can identify those who have adjusted their prices in line with the recent appreciation of the Ghanaian cedi against the US dollar.

“Price scouting empowers customers to find better deals and encourages traders who are still maintaining high prices to reduce them,” he said.

“If buyers begin to favour traders selling at reasonable prices, others will be forced to follow suit or risk losing business.”

Mr. Amoateng was speaking ahead of the mid-year fiscal policy review, which Finance Minister Dr. Cassiel Ato Forson is scheduled to present to Parliament on Thursday, July 24.

He noted that during pre-budget consultations, TAGG shared its expectations with the minister, particularly around measures that would ease market pressures and stabilise trade activities.

He praised traders who have already reduced their prices in response to the strengthening cedi, stating that they are demonstrating good business sense by seeking increased turnover rather than holding on to high mark-ups.

“Traders who refuse to reduce their prices will be left with unsold stock sitting on shelves for longer,” he warned.

Mr. Amoateng's remarks come as many consumers continue to express frustration over the slow pace of price reductions in the market, despite positive trends in the foreign exchange rate.

He urged shoppers to remain vigilant and use their purchasing power to influence fairer pricing practices across the country.