The much-anticipated AdinkraFest, a music and cultural festival, will take place in Toronto, Canada, from July 24 to 26.

The event, which is expected to attract key players in the Ghanaian and Canadian music and cultural industries, is being organised by Adinkra Promotions with support from the Ministry of Foreign Affairs and the Ghana Tourism Authority (GTA), among others.

Ghana’s tourism industry, arts, culture, trade, and investment potential will all be highlighted during the AdinkraFest in Toronto, and will feature several spectacular events.

The event’s main objective is to introduce the globe to Ghanaian music, culture, tourism, and fashion.

Over 10,000 people from all walks of life in and around Canada, the US, among others, are expected to attend.

The event has Samini and Bessa Simons as the headline artists.

They will be supported by Naa Agyeman and other performers, including Yaw Stone, Leon Jones, and Shebre Music and Culture Group, among others.

With Bessa Simons and Samini as the headline acts, the event will be a night full of fun for music fans who will troop to the venue to watch them and other supporting acts perform live on stage.

Chief Executive Officer (CEO) of Adinkra Promotions, Joseph Adinkra, indicated that the event is expected to draw high-profile personalities, celebrities, entertainers, traditional rulers, and cultural exhibitors.

According to him, the event platform offers artists the opportunity to promote Ghanaian music in the diaspora.

The festival has a lot of activities, from enjoying the best of Ghanaian music, food, dance, and arts, among many others, and the introduction of the business expo would also give Ghanaian businesses the chance to engage the diaspora on the numerous benefits of investing in the Ghanaian economy.

Mr. Adinkra called for the support of all music, tourism, and cultural stakeholders to make the AdinkraFest a success, adding that all those who want to participate can contact Adinkra Promotions