After more than five hours of livestreaming his whirlwind one-day tour of Ghana, US internet personality IShowSpeed made a culturally rich stop at Hamamat Montia’s shea butter museum in Dzorwulu, Accra, an experience that left both him and his millions of viewers stunned.

Speed was personally received at the entrance by Hamamat Montia, founder of Hamamat African Village, who immediately set the tone for the visit. She explained that the space he was about to enter was sacred and insisted that he remove his shirt. Speed asked her to take off his yellow Ghana football jersey, which she did, before ushering him inside.

Upon entering the museum, Speed was visibly amazed by the sight of about a dozen women gracefully mashing shea butter in large calabashes.

“Oh my God!” he exclaimed.

Hamamat walked him through the process, showing him the shea nut and explaining how it is ground until it “turns into butter”.

Matching Speed’s high-energy personality while maintaining her elegant poise, Hamamat had him sit on a wooden stool engraved with the Gye Nyame Adinkra symbol and handed him two traditional swords.

“Welcome to the royal palace of shea butter,” she declared.

“This is shea butter made this morning, just for you,” she added, as four women, working in pairs, took turns moisturising Speed’s body with the butter. The women later also applied shea butter to his hair.

Reacting to the experience, Speed said: “It feels good.”

Pulling playful faces with his tongue and eyes, he playfully asked, “Is this heaven, bro?” 

Hamamat explained that unlike white shea butter, the yellow variant gets its colour from local herbs mixed into it, making it “stronger”.

Curious, Speed took a stick from a bowl of shea butter brought to him, stirred it, smelled it, and asked if shea butter was real butter.

“Yes, it’s butter and it comes from a fruit,” Hamamat replied, adding that it is not only used as a cosmetic product but can also be eaten for medicinal and healing purposes.

At Speed’s request, she tasted some — and Speed followed suit.

While at the museum, Speed was presented with a specially designed kente cloth that blends northern and southern Ghanaian traditions. The piece was created and presented by celebrity fashion designer Elikem the Tailor, who assisted Speed in wearing it.

After returning to the lower floor, Speed asked for a massage following the long day’s activities. The shea butter-making women obliged, massaging his back as he lay prone.

“I’m activated!” Speed exclaimed as he stood up, with close to 60 million viewers watching the moment live.

At the end of the tour, when Hamamat asked how he felt, Speed replied humorously and suggestively: “I feel like a green apple.”

Hamamat Montia is a former beauty queen, having been crowned Miss Malaika 2006 and Model of Africa Universe 2007, and is widely known for promoting African culture, wellness, and natural products through Hamamat African Village.